{"id":38026,"date":"2024-05-08T13:37:03","date_gmt":"2024-05-08T13:37:03","guid":{"rendered":"https:\/\/www.spijkerenco.nl\/blog\/"},"modified":"2026-03-17T05:52:37","modified_gmt":"2026-03-17T05:52:37","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.spijkerenco.nl\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38026\" class=\"elementor elementor-38026 elementor-981\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5bf8aa e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"3c5bf8aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75f86c0d e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"75f86c0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a7ecf7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"26a7ecf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\/\/ Blog<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1040d245 elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"1040d245\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;rotating_text&quot;:&quot;growth&quot;,&quot;animation_type&quot;:&quot;typing&quot;,&quot;rotate_iteration_delay&quot;:2500,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Insights for<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tgrowth\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb6e6 elementor-widget elementor-widget-spacer\" data-id=\"9bb6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b57e6a4 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"6b57e6a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Practical knowledge about branding, marketing and web design. Written for entrepreneurs who take their brand seriously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf9db57 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"bf9db57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-98da674 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"98da674\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5761b elementor-grid-2 elementor-posts--align-center elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"ab5761b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41214 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spijkerenco.nl\/en\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-measurable-outcomes\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-m-1024x576.jpg\" class=\"attachment-large size-large wp-image-41192\" alt=\"\" srcset=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-m-1024x576.jpg 1024w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-m-300x169.jpg 300w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-m-768x432.jpg 768w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-m-1536x864.jpg 1536w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-m.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spijkerenco.nl\/en\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-measurable-outcomes\/\" >\n\t\t\t\tHow to Build a 90 Day Marketing Plan for B2B That Delivers Measurable Outcomes\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Your annual marketing plan was written in November and quietly abandoned by March. That is the normal pattern in mid-sized B2B companies, and it is why a 90<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spijkerenco.nl\/en\/how-to-build-a-90-day-marketing-plan-for-b2b-that-delivers-measurable-outcomes\/\" aria-label=\"Read more about How to Build a 90 Day Marketing Plan for B2B That Delivers Measurable Outcomes\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41213 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spijkerenco.nl\/en\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up-1024x576.jpg\" class=\"attachment-large size-large wp-image-41190\" alt=\"\" srcset=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up-1024x576.jpg 1024w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up-300x169.jpg 300w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up-768x432.jpg 768w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up-1536x864.jpg 1536w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spijkerenco.nl\/en\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up\/\" >\n\t\t\t\tThe B2B Buyer Journey Has Changed. Has Your Marketing Kept Up?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Your buyer read six of your pages, downloaded nothing, spoke to nobody, and then asked a peer in a WhatsApp group whether your company is any good. That<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.spijkerenco.nl\/en\/the-b2b-buyer-journey-has-changed-has-your-marketing-kept-up\/\" aria-label=\"Read more about The B2B Buyer Journey Has Changed. Has Your Marketing Kept Up?\" tabindex=\"-1\" >\n\t\t\tRead more ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba47fe elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"1ba47fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:48,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41212 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spijkerenco.nl\/en\/why-your-crm-is-the-most-underused-marketing-tool-you-own\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/why-your-crm-is-the-most-underused-marketing-tool-you-own-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-41188\" alt=\"\" srcset=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/why-your-crm-is-the-most-underused-marketing-tool-you-own-768x432.jpg 768w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/why-your-crm-is-the-most-underused-marketing-tool-you-own-300x169.jpg 300w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/why-your-crm-is-the-most-underused-marketing-tool-you-own-1024x576.jpg 1024w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/why-your-crm-is-the-most-underused-marketing-tool-you-own-1536x864.jpg 1536w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/08\/why-your-crm-is-the-most-underused-marketing-tool-you-own.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spijkerenco.nl\/en\/why-your-crm-is-the-most-underused-marketing-tool-you-own\/\" >\n\t\t\t\tWhy Your CRM Is the Most Underused Marketing Tool You Own\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41170 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-onderdeel-van-een-categorie\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spijkerenco.nl\/en\/your-marketing-agency-brief-is-why-they-failed-you\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-marketing-agency-brief-is-why-they-failed-you-featured-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-41169\" alt=\"\" srcset=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-marketing-agency-brief-is-why-they-failed-you-featured-768x432.jpg 768w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-marketing-agency-brief-is-why-they-failed-you-featured-300x169.jpg 300w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-marketing-agency-brief-is-why-they-failed-you-featured-1024x576.jpg 1024w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-marketing-agency-brief-is-why-they-failed-you-featured-1536x864.jpg 1536w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-marketing-agency-brief-is-why-they-failed-you-featured.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spijkerenco.nl\/en\/your-marketing-agency-brief-is-why-they-failed-you\/\" >\n\t\t\t\tYour Marketing Agency Brief Is Why They Failed You\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41166 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spijkerenco.nl\/en\/b2b-competitive-analysis-marketing-find-your-blind-spots\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/b2b-competitive-analysis-marketing-find-your-blind-featured-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-41165\" alt=\"\" srcset=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/b2b-competitive-analysis-marketing-find-your-blind-featured-768x432.jpg 768w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/b2b-competitive-analysis-marketing-find-your-blind-featured-300x169.jpg 300w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/b2b-competitive-analysis-marketing-find-your-blind-featured-1024x576.jpg 1024w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/b2b-competitive-analysis-marketing-find-your-blind-featured-1536x864.jpg 1536w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/b2b-competitive-analysis-marketing-find-your-blind-featured.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spijkerenco.nl\/en\/b2b-competitive-analysis-marketing-find-your-blind-spots\/\" >\n\t\t\t\tB2B Competitive Analysis Marketing: Find Your Blind Spots\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41164 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-onderdeel-van-een-categorie\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spijkerenco.nl\/en\/the-b2b-marketing-dashboard-that-tracks-revenue\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/the-b2b-marketing-dashboard-that-tracks-revenue-featured-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-41163\" alt=\"\" srcset=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/the-b2b-marketing-dashboard-that-tracks-revenue-featured-768x432.jpg 768w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/the-b2b-marketing-dashboard-that-tracks-revenue-featured-300x169.jpg 300w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/the-b2b-marketing-dashboard-that-tracks-revenue-featured-1024x576.jpg 1024w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/the-b2b-marketing-dashboard-that-tracks-revenue-featured-1536x864.jpg 1536w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/the-b2b-marketing-dashboard-that-tracks-revenue-featured.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spijkerenco.nl\/en\/the-b2b-marketing-dashboard-that-tracks-revenue\/\" >\n\t\t\t\tThe B2B Marketing Dashboard That Tracks Revenue\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41168 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spijkerenco.nl\/en\/your-b2b-company-positioning-sounds-like-everyone-elses\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-b2b-company-positioning-sounds-like-everyone-featured-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-41167\" alt=\"\" srcset=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-b2b-company-positioning-sounds-like-everyone-featured-768x432.jpg 768w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-b2b-company-positioning-sounds-like-everyone-featured-300x169.jpg 300w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-b2b-company-positioning-sounds-like-everyone-featured-1024x576.jpg 1024w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-b2b-company-positioning-sounds-like-everyone-featured-1536x864.jpg 1536w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/07\/your-b2b-company-positioning-sounds-like-everyone-featured.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spijkerenco.nl\/en\/your-b2b-company-positioning-sounds-like-everyone-elses\/\" >\n\t\t\t\tYour B2B Company Positioning Sounds Like Everyone Else&#8217;s\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41151 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.spijkerenco.nl\/en\/how-to-build-a-body-of-evidence-that-proves-your-expertise\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/06\/how-to-build-a-body-of-evidence-that-proves-your-e-featured-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-41152\" alt=\"\" srcset=\"https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/06\/how-to-build-a-body-of-evidence-that-proves-your-e-featured-768x432.jpg 768w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/06\/how-to-build-a-body-of-evidence-that-proves-your-e-featured-300x169.jpg 300w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/06\/how-to-build-a-body-of-evidence-that-proves-your-e-featured-1024x576.jpg 1024w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/06\/how-to-build-a-body-of-evidence-that-proves-your-e-featured-1536x864.jpg 1536w, https:\/\/www.spijkerenco.nl\/spijker-content\/uploads\/2026\/06\/how-to-build-a-body-of-evidence-that-proves-your-e-featured.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.spijkerenco.nl\/en\/how-to-build-a-body-of-evidence-that-proves-your-expertise\/\" >\n\t\t\t\tHow to Build a Body of Evidence That Proves Your Expertise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"4\" data-next-page=\"https:\/\/www.spijkerenco.nl\/en\/wp-json\/wp\/v2\/pages\/38026\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-undo-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M255.545 8c-66.269.119-126.438 26.233-170.86 68.685L48.971 40.971C33.851 25.851 8 36.559 8 57.941V192c0 13.255 10.745 24 24 24h134.059c21.382 0 32.09-25.851 16.971-40.971l-41.75-41.75c30.864-28.899 70.801-44.907 113.23-45.273 92.398-.798 170.283 73.977 169.484 169.442C423.236 348.009 349.816 424 256 424c-41.127 0-79.997-14.678-110.63-41.556-4.743-4.161-11.906-3.908-16.368.553L89.34 422.659c-4.872 4.872-4.631 12.815.482 17.433C133.798 479.813 192.074 504 256 504c136.966 0 247.999-111.033 248-247.998C504.001 119.193 392.354 7.755 255.545 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Toon meer blogposts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a78a3b8 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"1a78a3b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a086c77 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"2a086c77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61116a82 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"61116a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\/\/ Get started<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1aebc9 elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"4e1aebc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;rotating_text&quot;:&quot;more effectively?&quot;,&quot;animation_type&quot;:&quot;typing&quot;,&quot;rotate_iteration_delay&quot;:2500,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Want to tell your story<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tmore&nbsp;effectively?\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2fce0d elementor-widget elementor-widget-spacer\" data-id=\"6c2fce0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c50378 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"51c50378\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s explore together how we can take your brand, marketing and online presence to the next level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642f431 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"642f431\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.spijkerenco.nl\/landing-page-consultation.html\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a free consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63af544b elementor-widget elementor-widget-spacer\" data-id=\"63af544b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b867654 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"6b867654\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>15 minutes, no obligation, with an honest look at your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\/\/ Blog Insights for growth Practical knowledge about branding, marketing and web design. Written for entrepreneurs<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"iawp_total_views":18,"footnotes":"","_et_pb_custom_css":""},"class_list":["post-38026","page","type-page","status-publish","hentry"],"acf":[],"_et_pb_custom_css":"","yoast_head":"\n<title>Blog - Spijker en Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spijkerenco.nl\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog\" \/>\n<meta property=\"og:description\" content=\"\/\/ Blog Insights for growth Practical knowledge about branding, marketing and web design. 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