// Digital Strategy
Digital Strategy Workshop
Invest half a day in clarity and save yourself months of trial-and-error. In our Digital Strategy Workshop, we lay the foundation for a digital approach that truly contributes to your business goals. No assumptions, but a well-founded roadmap.
// Strategy first
First think, then build. Not the other way around.
Most companies start with a website or campaign without asking the right questions first. Who is your ideal customer? Where does that customer search for answers? What should your website do exactly to convert visitors into customers? Without those answers, you build on assumptions. And assumptions cost money.
The Digital Strategy Workshop is designed to answer those questions in one structured session. In two to three hours, we work with you and your team on the fundamentals of your digital strategy. Then we translate everything we learn into a concrete 12-month roadmap that shows exactly what you need to do, in what order, and why.
// Recognition
Does this sound familiar?
Most companies that come to us for a workshop recognize at least two of these situations.
You invest in marketing, but it yields too little
You have a website, do social media, and maybe run campaigns. But it feels like guessing. You don't know which actions actually deliver results and which don't.
You want a new website, but don't know where to start
You know your website needs a refresh, but you don't have a clear picture of what that website should do exactly. What structure? What content? What technology?
Your company has grown, but your online presence hasn't
Your team is bigger, your services are broader, but your website and marketing still reflect an earlier version of who you are.
You've worked with an agency before and were disappointed
You got a website or campaign that looked nice but delivered nothing. You want a partner who thinks strategically first, then executes.
// What you get
What you get: a complete strategic foundation
The Digital Strategy Workshop doesn’t produce a thick report that ends up in a drawer. You receive a concrete action plan that you can immediately execute — or have us execute for you.
Strategic workshop with your team
A structured session of 2-3 hours where we work together on your digital strategy. With the right people at the table and the right questions on the agenda.
Website and search analysis
An analysis of your current website, findability, and digital performance. Where do you stand, and where are the biggest opportunities?
Competitive research
Insight into what your competitors are doing online, where they are stronger, and where opportunities lie for you to differentiate.
Information architecture and site structure
A strategic sitemap that translates the customer journey into a logical page structure. The foundation for a website that converts.
Customer profiles and target audience analysis
Clear profiles of your ideal customers. Who are they, what do they look for, and how do they make decisions?
12-month Digital Strategy Roadmap
A concrete action plan with priorities, channels, and milestones. So you know exactly what to do, in what order, and why.
// Consultation
Build your strategy before you invest
Schedule a consultation and discover whether the Digital Strategy Workshop is right for your situation. We’ll give you an honest assessment.
15 minutes, no obligation, with an honest look at your situation and opportunities.
// Approach
From workshop to roadmap in three steps
01
Intake and preparation
We prepare everything so the workshop delivers maximum value
We start with a brief intake where we discuss your company, goals, and current situation. Based on this, we prepare a competitor analysis, search analysis, and an audit of your current digital presence.
02
The workshop itself
Two to three hours of focused strategic work
In a session of two to three hours, we work with you and the right people on the core of your digital strategy. From positioning and target audience to channels, content, and technology.
03
Research and roadmap
Your personal 12-month Digital Strategy Roadmap
After the workshop, we get to work with our own team. We conduct the analyses, compile the insights, and translate everything into a concrete 12-month roadmap. You receive a clear document with priorities, actions, and timeline — ready to execute.
// Why Spijker en Co
Why companies choose this workshop
Strategy before execution
We don't start building until the direction is clear. The workshop ensures that every euro you invest afterwards in marketing or webdesign is based on research and a clear plan.
Broad team, one point of contact
You get access to specialists in strategy, branding, webdesign, SEO, content, and marketing automation. But you have one dedicated point of contact who maintains oversight and ensures everything connects.
The roadmap is yours
The Digital Strategy Roadmap from the workshop is entirely your property. You can execute it internally, give it to another agency, or continue with us. No lock-in, no obligations.
Costs are transparent upfront
You know exactly what the workshop costs and what you get for it. No surprises, no hidden costs. And if you continue with us, the investment in the workshop is deducted from the follow-up engagement.
Niet tevreden? Geld terug.
We willen dat je met volle overtuiging instemt. Daarom geldt onze geld-terug-garantie: als je niet tevreden bent met de opgeleverde roadmap, krijg je je investering terug. Zonder discussie.
// FAQ
Frequently asked questions
The exact investment depends on the size of your organization and the complexity of your market. In a short consultation, we can estimate what’s appropriate for your situation. If you continue with us after the workshop for implementation, we deduct the workshop costs from the follow-up engagement.
The workshop itself takes two to three hours. Additionally, you have a brief intake conversation beforehand (about 30 minutes) and a presentation session afterwards where we explain the roadmap (about 45 minutes). Including your preparation time, you’re looking at roughly four to five hours in total.
Ideally, the directors or management are present, along with the people responsible for marketing and sales. The more perspectives at the table, the more complete the picture we can form. We recommend a group of three to six people.
No problem at all. The roadmap is entirely yours. You can have it executed by your own team, another agency, or us. We believe that good strategy stands on its own — regardless of who implements it.
You receive the complete Digital Strategy Roadmap within two weeks after the workshop. This includes all analyses, insights, and a concrete action plan with priorities and timeline.
Absolutely. Most of our workshop participants already have a website. The workshop helps you determine whether your current site still fits your goals, what needs to change, and how to build a digital strategy that connects your website, marketing, and sales.
We invest heavily in the quality of our workshops and roadmaps. If you feel the roadmap doesn’t match what was agreed upon, we discuss what’s missing and supplement it. Your satisfaction is more important to us than a quick sale.
// Get started
Stop guessing with your marketing budget
In a short, no-obligation consultation, we discuss whether the Digital Strategy Workshop is right for your situation. You’ll get an honest assessment of where you stand and what we can do for you.
15 minutes, no obligation, with an honest look at your situation and your opportunities.