B2B marketing that doesn't shout, but convinces everywhere
Spijker en Co builds marketing systems that bring in new customers structurally. From strategy and content to campaigns, SEO and AI visibility. No loose actions, but a coherent plan that works. In Google, in ChatGPT and on every platform where your customer searches.
Our marketing services
SEO audit
An analysis of your findability: keywords, competitors, technology, content and your visibility in AI. With points for improvement in order of impact.
SEO
Outsource SEO at a fixed rhythm. An SEO package with research, technical fixes, content, authority and a monthly report.
Local SEO
Get found in your region. We put your Google Business Profile, location pages, reviews and citations in order.
AI visibility
Get found in ChatGPT, Gemini, Copilot and Google AI. With GEO and AEO we make sure AI systems recognise and recommend your business.
Content marketing
Web copy, blogs, social, video, email campaigns and translation. Content that gets found and helps your customer decide.
Online ads
Campaigns in Google Ads, on LinkedIn, Meta and TikTok that bring in customers. With conversion tracking, so you can see what they deliver.
Results we have delivered
From complete marketing systems to targeted campaigns and content strategies. This is a selection of recent marketing projects.
Frequently asked questions about marketing
Which marketing service fits my situation?
If you don’t know why your website isn’t being found, start with an SEO audit. If you want to be found structurally by customers who are already searching, SEO is the right fit, supplemented with local SEO if you work in a fixed region. If your customers increasingly orient themselves with ChatGPT or Gemini, AI visibility belongs in the mix. If you want faster results, online advertising is the logical step: Google Ads for customers who are already searching, LinkedIn Ads to reach specific decision-makers. In doubt? Then we discuss it in a free consultation.
How quickly will I see results from marketing?
That depends on the approach. Paid campaigns (Google Ads, LinkedIn Ads) deliver the first leads within weeks. Organic marketing (SEO, content, email) builds up more slowly but delivers a more stable result in the longer term. In the strategy process we discuss which mix works fastest for your situation.
What does a marketing project cost?
Our prices are on request. Ongoing marketing with content, campaigns and optimisation depends on the scope and channels. After an initial introductory conversation we quickly arrive at a proposal based on your goals and budget.
Do we need to get our branding in order first?
It helps, but it is not always necessary. A strong brand identity makes marketing more effective, but if your brand is already in reasonable shape, we can get started with marketing straight away. In the consultation we assess whether branding is a precondition or can run in parallel.
Can you take over our existing marketing activities?
Yes. We can take everything off your hands or work together with your internal team. In both cases it starts with a clear strategy and division of roles. We prefer to work with companies that take marketing seriously, whether with an internal team or fully outsourced.
Do you work with fixed monthly budgets?
We work with transparent monthly budgets, split into service costs and media budget. That way you know exactly where your money goes. We usually start with a smaller budget to test, and scale up as soon as we see what works.
What if it doesn't work?
We believe in honesty over revenue. If a channel doesn’t deliver what we expect, we say so. We stop what doesn’t work, shift budget to what does work and adjust the strategy. You are not tied to long-term contracts.
Ready to make marketing work for your business?
Whether you want to start with a strategy, improve your current marketing or outsource it completely: it starts with a good conversation. Together we look at your situation and discuss what the logical first step is.
15 minutes, no obligation, with an honest look at your situation.