// Branding
A brand that works, starts with a solid foundation that clicks
Spijker en Co develops brand identities that build trust with your target audience and provide direction to everything you communicate. From strategy and positioning to visual identity and brand guidelines.
// Why Branding
Branding is not a logo. It is the reason customers choose you.
Many companies invest in a logo and house style and call it branding. But a brand is more than design. It is the way customers recognize, trust and remember you.
Strong branding makes the difference between a company that stands out and one that disappears in the crowd. We help you build a brand that aligns with who you are, what you do and who you do it for.
// Recognition
Do you recognize this?
Your appearance no longer matches your ambitions
Your company has grown, but your brand has stayed the same. Customers and prospects get an image that no longer matches the quality and professionalism you deliver.
There is no consistency in your communication
Every presentation looks different. Your website tells a different story than your proposals. Your team improvises due to a lack of clear guidelines.
You don't differentiate enough from competitors
You know you're good at what you do, but that doesn't come across in your brand. Prospects see no difference with the competition and choose based on price.
// Our Approach
How we approach branding
We build brands that are not only beautiful, but also functional. Every project follows a clear process with fixed steps. So you know exactly what you get, when it’s ready and how to use it.
01
Brand Strategy
First understand, then build
We start with a strategic session where we map out your target audience, competition, positioning and brand values. You receive a brand strategy document with a clear positioning, core message and tone of voice.
02
Visual Identity
A look that matches your story
Based on the strategy, we design a visual identity that makes your brand recognizable and distinctive. Logo, color palette, typography, image style and graphic elements.
03
Brand guidelines
Guidelines your team can use
We deliver a practical brand manual with guidelines for logo usage, colors, typography, image style, tone of voice and application examples. This way your team can use the brand correctly.
04
Implementation
From guideline to reality
If desired, we apply the new brand directly to your most important touchpoints: website, presentation templates, proposal templates, social media and email signatures.
// Deliverables
This is what a branding project delivers
Brand Strategy
Positioning, target audience analysis and core message
Logo Design
Including variants: horizontal, vertical, icon mark
Color Palette
Primary and secondary colors with color codes
Typography
Fonts for headings, body text and accents
Image Style
Guidelines for photography and graphic elements
Tone of voice
Writing guidelines and sample texts
Brand guidelines
Complete manual for internal and external use
Templates
Presentations, proposals, social media and email
// Consultation
Not sure if your brand still suits you?
In a brief conversation we look at your current brand together and discuss what is needed. No sales pitch, but an honest analysis and a concrete recommendation.
15 minutes, no obligation, with an honest assessment of your current brand.
// Target Audience
Branding for companies that want to seriously grow
Our branding projects are designed for companies that are past the point of “we quickly need a logo”. You want a brand that grows with you, builds trust and helps you attract the right customers.
Growing Companies
Your company is growing, but your brand is still based on choices from years ago. You want a look that matches where you are now and where you're heading.
Companies in Transition
You're changing course, merging, launching a new product or entering a new market. A clear brand helps you make that transition visible and credible.
Companies that Professionalize
You deliver good work, but that doesn't always come across in your communication. You want your brand to radiate the same quality as your product or service.
// Portfolio
Brands we have built
From complete brand identities to repositioning and visual renewal. This is a selection of recent branding projects.
// FAQ
Frequently asked questions about branding
A complete branding project takes an average of 6 to 10 weeks, depending on the scope and number of feedback rounds. A project with only strategy and visual identity can take 4 to 6 weeks. We align the planning with you in advance.
That depends on the scope. A brand strategy with visual identity starts from €4,500. A complete project including brand guidelines and implementation is above that. In a free consultation we give a realistic indication based on your situation.
Yes, that’s possible. But we recommend always starting with a brief strategic phase, so that the logo is based on a well-thought-out positioning. A logo without strategy is just an image. A logo with strategy is a brand foundation.
Sure. We assess what works well, what no longer works and what is missing. Sometimes a complete repositioning is needed, sometimes a visual refresh is sufficient. In the consultation we discuss what makes the most sense for your situation.
Our focus is on SMEs, with a specialization in B2B. But we also work with B2C companies that need a professional, strategic approach to their brand. It’s about companies that want to build seriously, regardless of the sector.
Upon delivery, you own all files and guidelines. Small adjustments and questions we support free of charge in the first month after delivery. After that you can come to us for individual adjustments or a maintenance agreement.
// Get Started
Ready to take your brand to the next level?
Whether you want to reposition, professionalize or build from scratch: it starts with a good conversation. We look at your current situation together and discuss what the logical next step is.
15 minutes, no obligation, with an honest look at your brand.