AI strategy in one workshop: the AI Strategy Roadmap
Invest one half-day in clarity about AI and avoid months of scattered experiments. In our AI Strategy Workshop we map out together where AI moves your business and your people forward. No hype, but a well-founded roadmap.
Does this sound familiar?
Everyone uses AI, but nobody steers
Employees use ChatGPT, Copilot or other tools on their own initiative. There are no agreements on what is and isn't allowed, and nobody knows what it delivers. Without a strategy, AI remains a collection of scattered experiments.
You see opportunities, but don't know where to start
A new tool appears every week. You know AI can save time in marketing, sales and customer contact, but which application delivers results for your company first? And what does it ask of your team?
Your team isn't on board yet
Some of your people are enthusiastic, others are sceptical or unsure. Introducing an AI tool without taking your team along creates resistance, not results. You are looking for an approach that starts with people, not with software.
What you get
The AI Strategy Workshop doesn’t deliver a thick report that disappears into a drawer. You get a concrete, actionable AI strategy that you can use straight away, whether you continue with us or not.
- A strategic workshop of two to three hours with the key people in your organisation
- Inventory: where AI saves time or generates revenue in your processes
- Insight into your team: how your people work with AI today and what they need
- Overview of your knowledge and data: what is there and what AI can do with it
- Principles for an AI policy: which tools, which data, what is and isn't allowed
- 12-month AI Strategy Roadmap: which applications, in which order, with which expected result
How we approach it
Intake and preparation
We start with a short intake conversation in which we map out your business, your goals and your current situation. We also look at how AI is already being used, officially and on people’s own initiative. Based on that, we prepare the workshop so that we get the most out of the session itself.
The workshop itself
In a session of two to three hours we work with you and the right people from your organisation. We go through your processes in marketing, sales and customer contact, challenge assumptions and discuss what AI means for your team’s work. Direct, substantive and without hype.
Research and roadmap
After the workshop we get to work with our own team. For each opportunity we assess what it delivers and what it requires, from your people and from your systems, and develop your personal 12-month AI Strategy Roadmap. We present it in a follow-up session in which we explain everything and answer your questions.
The roadmap is yours
The AI Strategy Roadmap that comes out of the workshop is entirely your property. You can execute it internally, hand it to another party or continue with us. No lock-in, no obligations and no ties to a single AI vendor.
€ 950 for a 12-month roadmap
One fixed price (excl. VAT), including the intake, the workshop, the research, your 12-month AI Strategy Roadmap and the presentation session.
Do you continue with us for the implementation after the workshop? Then we offset the workshop costs against the follow-up programme. And if you are not satisfied with the roadmap, you get your money back.
Who is this for?
Most companies start with an AI tool without first asking the right questions. Where does AI deliver the most for your business? What does it mean for your people’s work? And which agreements do you need to do it safely? The AI Strategy Workshop is designed to answer those questions in one structured session.
- Your people use AI, but there is no plan or policy
- You want to know where AI saves time and generates revenue before you invest
- You want to take your team along instead of catching them off guard
Part of the B2B Growth Engine
The AI Strategy Roadmap belongs to the first step in the B2B Growth Engine: strategic direction. You get a clear AI strategy that aligns with brand, marketing, sales and business goals. That way you know where AI contributes to growth and where you are better off waiting.
Related services
Digital Strategy Roadmap
An actionable roadmap for your digital marketing: website, visibility, customer profiles and competitors.
AI strategy and advice
From plan to implementation: knowledge base, AI policy for your team and the first application live.
AI automation
Connecting systems and taking repetitive work off your hands, with AI where fixed rules aren't enough.
Frequently asked questions about the AI Strategy Workshop
What does the AI Strategy Workshop cost?
The AI Strategy Workshop costs € 950 (excl. VAT). That includes the intake, the workshop, the research, the 12-month AI Strategy Roadmap and the presentation session. Do you continue with us for the implementation after the workshop? Then we offset the workshop costs against the follow-up programme.
How much time does the workshop take?
The workshop itself takes two to three hours. In addition, there is a short intake conversation beforehand (about 30 minutes) and a presentation session afterwards in which we explain the roadmap (about 45 minutes). Including preparation on your side, you spend about four to five hours in total.
Who should attend the workshop?
Ideally the board or management attend, together with the people responsible for marketing, sales and the processes we look at. Also bring someone who already works with AI a lot, and someone who looks at it critically. The more perspectives at the table, the more complete the picture we can form. We recommend a group of three to six people.
What if I want another party to execute the roadmap?
That’s possible. The roadmap is your property and contains enough detail to serve as a briefing for any vendor or an internal project team. You can also use it to compare quotes from several parties based on the same plan.
How long does it take before I receive the roadmap?
After the workshop we need on average two to three weeks for the research and for working out the roadmap. We discuss the exact lead time at the intake, so you know where you stand.
Is the workshop also suitable if we already work with AI?
Certainly. The workshop is especially valuable if AI tools are already in use but nobody has an overview of what they deliver. We map out what is happening, what works and what can be improved, and translate that into concrete next steps. Sometimes a new application is needed, sometimes better agreements and guidance for your team deliver more.
What if I'm not satisfied with the roadmap?
Then you get your money back. We believe in the quality of our way of working, but we understand that it is an investment. Our money-back guarantee makes that step as easy as possible.
Stop scattered AI experiments
In a short consultation with no obligation, we discuss whether the AI Strategy Workshop fits your situation and answer all your questions. 15 minutes, without obligations.
15 minutes, no obligation, with an honest look at your situation.