Brand identity and logo design
Looking for a brand identity that fits your business as it is today? Based on your brand strategy, we design a visual identity that makes your brand recognisable and distinctive. Logo, colour palette, typography, image style and graphic elements, captured in practical brand guidelines.
Does this sound familiar?
Your look no longer fits your ambitions
Your company has grown, but your brand has stood still. Customers and prospects get an image that no longer matches the quality and professionalism you deliver.
Everyone makes their own version of your brand identity
There are no clear guidelines, so different colours, different fonts and a stretched logo. Your brand looks slightly different at every touchpoint.
Your logo doesn't work at every size
Your logo was once designed for a business card. On your website, as a profile picture or on a trade fair stand, it is hard to read or gets lost.
What you get
We deliver a practical brand manual with guidelines for logo use, colours, typography, image style, tone of voice and application examples. That way your team can use the brand correctly.
- Logo design, including variants: horizontal, vertical and brand mark
- Colour palette: primary and secondary colours with colour codes
- Typography: fonts for headings, body text and accents
- Image style: guidelines for photography and graphic elements
- Brand guidelines: a complete manual for internal and external use
- Templates for presentations, quotations, social media and email
How we approach it
Strategy as the basis
We start with your positioning and brand values. If those are not yet sharp, we begin with a short strategic phase, so the design is based on something.
Design
Based on the strategy, we design a visual identity that makes your brand recognisable and distinctive.
Brand guidelines
We work out the chosen design and capture everything in a practical brand manual, with all files in the right formats.
Implementation
If you wish, we apply the new brand straight away to your most important touchpoints: website, presentation templates, quotation templates, social media and email signatures.
Who is this for?
Our branding projects are meant for companies that are past the point of “we quickly need a logo”. You want a brand that grows with you, builds trust and helps you attract the right customers.
- Growing companies whose look no longer fits
- Companies in transition: a merger, a new offering or a new market
- Companies that are professionalising and want to radiate the same quality as their services
Part of the B2B Growth Engine
Branding belongs to the first phase of the B2B Growth Engine: a strong foundation. With a clear strategic direction and a modern brand, your website, content and campaigns get a clear message and a recognisable look.
Related services
Positioning and brand strategy
Clear positioning, a core message and tone of voice as the foundation for all your communication.
Website development
A new website in WordPress, custom designed in your brand identity and easy to manage yourself.
Content marketing
Web copy, blogs, social, video and email campaigns that help your customer decide.
Frequently asked questions about brand identity and logo
Can I have just a logo designed?
Yes, that is possible. But we recommend always starting with a short strategic phase, so that the logo is based on a well-considered positioning. A logo without strategy is a picture. A logo with strategy is a brand foundation.
We already have a brand identity. Can you improve it?
Certainly. We assess what is good, what no longer works and what is missing. Sometimes a complete repositioning is needed, sometimes a visual refresh is enough. In the consultation we discuss what makes the most sense for your situation.
What is in brand guidelines?
Guidelines for logo use, colours, typography, image style, tone of voice and application examples. That way your team, and every party you work with, can use the brand correctly.
How long does designing a brand identity take?
A project with strategy and visual identity can be done in 4 to 6 weeks. A complete brand project takes 6 to 10 weeks on average, depending on the scope and the number of feedback rounds. We agree the planning with you in advance.
What does a brand identity design cost?
Our prices are on request, because the investment depends on the scope. After an initial introductory conversation, we quickly arrive at a proposal based on your situation.
What if we want to change something after the project?
After delivery you own all files and guidelines. We support small adjustments and questions free of charge in the first month after delivery. After that you can come to us for individual adjustments or an ongoing collaboration.
Ready to take your brand to the next level?
Whether you want to reposition, professionalise or build from scratch: it starts with a good conversation. Together we look at your current situation and discuss what the logical next step is.
15 minutes, no obligation, with an honest look at your situation.