Local SEO: get found in your region
When a customer searches for a service with a place name added, Google first shows a map with three businesses. With local SEO you make sure you appear there, and in the regular results below it. We optimise your Google Business Profile, your website and your citations, so Google and customers know where you work and what you do.
Does this sound familiar?
Your competitor is in the map, you are not
For searches such as a service with a place name, Google shows a map pack with three businesses. If you are not in it, most of the clicks go to others.
Your Google Business Profile was created and then forgotten
Outdated details, a category that isn't right, no services, few photos and few reviews. While the profile is often the first thing a customer sees of you.
You work in more places than your website shows
You serve customers across the whole region, but your website only mentions your home town. Then Google doesn't know that you also work in the surrounding places.
What you get
Local SEO combines three things: your Google Business Profile, your website and what other sites say about you. We tackle them together, so the signals reinforce each other.
- Google Business Profile: categories, services, service area, description and photos
- An approach to reviews: asking, responding and making them visible
- Location pages for the places where you serve customers, with their own content
- Local keywords in titles, copy and internal links
- LocalBusiness schema and the same business details everywhere
- Citations in relevant business directories and local networks
How we approach it
Local baseline
We measure your rankings on the most important search terms, measured from the places where your customers are, and look at who appears in the map pack.
Business Profile in order
We set up your Google Business Profile completely: the right categories, services, service area, description and photos.
Website and location pages
We make your website stronger locally with location pages, local keywords and schema, so Google understands where you are active.
Reviews, citations and measuring
We set up a fixed approach for reviews, take care of citations in relevant places and measure every month how your rankings develop.
Who is this for?
Local SEO is for businesses that serve customers in a fixed region and want to be found there, also in the places around their location.
- You serve customers in a fixed region
- You want to be found in the places around your location
- You have one or more locations with their own Google Business Profile
Part of the B2B Growth Engine
SEO, AEO, content and campaigns belong to the third phase of the B2B Growth Engine: stronger digital performance. They pay off best on a solid foundation, with a clear strategy, a website that convinces and a CRM in which you can see which visitors become customers.
Related services
SEO
Outsource SEO at a fixed rhythm: research, technology, content and a monthly report.
SEO audit
Find out why your website isn't being found: keywords, competitors, technology and content in one analysis.
AI visibility
Get found in ChatGPT, Gemini, Copilot and Google AI with GEO and AEO.
Frequently asked questions about local SEO
What is local SEO?
Local SEO is improving your findability for searches with a place name or near the searcher. It is about your position in Google’s map pack and in the regular results below it.
What is a Google Business Profile?
The profile Google shows in Maps and in the map pack for local searches. It used to be called Google My Business. In it you manage your address or service area, opening hours, services, photos and reviews.
Can I be found in a place where I have no location?
In the regular search results, yes, with a good location page. In the map pack the distance to the searcher weighs heavily, and Google only allows a Business Profile at an address where you actually work or receive customers. We advise on what is possible in your situation.
How important are reviews?
Reviews count towards your visibility in the map pack and towards the customer’s choice. Recent reviews with substance help the most. Buying reviews or having them written is not allowed; we help you ask for them in a proper way.
What does local SEO cost?
That depends on the number of locations and places. After a short conversation you receive a proposal with the costs.
Do you want to be found better in your region?
In a free consultation we look at your Google Business Profile, your website and your rankings in the places where your customers are.
15 minutes, no obligation, with an honest look at your situation.