Have a decision tool or scan built for your website
Have a decision tool or scan built that guides visitors to the right answer in a few clicks. We build AI interactive tools on your website: decision tools, scans and interactive overviews. Your visitor gets personal advice, and you get a better enquiry with the answers included.
Does this sound familiar?
Visitors drop out at the choice
You have several variants, packages or services. Visitors do not know which one suits them and leave without getting in touch.
Information nobody finds
Important information sits in a PDF, on a poster or on a long page. Customers and employees cannot find what applies to them.
Enquiries without context
Enquiries come in, but you have to call first to understand what someone is looking for. That takes time and slows down the follow-up.
What you get
You get a working tool on your website or intranet. There are three types: a decision tool that leads to the right product or service, a scan with a score and personal advice, and an interactive overview or calendar that you filter by period or target group.
- Intake: goal, target group and how we measure whether the tool works
- Set-up of questions, logic and outcomes, for your approval
- Copy for questions, outcomes and advice
- Built in your brand identity, working on mobile
- Placement on your WordPress website or intranet
- Measurement of usage and outcomes
- Optional: connection to your CRM and management after going live
How we approach it
Intake and goal
We determine what the tool needs to deliver, for example more enquiries, better leads or fewer questions to your team. And how we measure that.
Questions and outcomes
We draw up the questions, the logic and the outcomes. You approve the set-up before we start building.
Building and testing
We build the tool in your brand identity and test it on mobile and desktop. A scan can use AI to write personal advice based on the answers.
Live, measuring and adjusting
The tool goes live on your website or intranet. We measure usage and outcomes and adjust where needed.
Who is this for?
A decision tool or scan suits B2B companies with an offering that needs explanation: several variants, technical products or services where the right choice depends on the customer’s situation.
- You have several products, packages or variants
- You want better enquiries, with the customer's questions already answered
- You have information that is now stuck in PDFs or on paper
Part of the B2B Growth Engine
A decision tool or scan belongs to phases 2 and 3 of the B2B Growth Engine, which are about conversion and lead generation. With a connection, the answers end up with the lead in your CRM, so sales knows who they are talking to.
Related services
AI chatbots and voice assistants
Answering customer questions with your own product knowledge, also outside office hours.
AI strategy and advice
Start with a plan: where does AI save time and generate revenue, and which step comes first?
AI automation
Connecting systems and taking repetitive work off your hands, with AI where fixed rules are not enough.
Frequently asked questions about decision tools and scans
What is a decision tool?
A decision tool is a short questionnaire on your website that guides a visitor to the product or service that suits them. After the last question comes the advice, with a button to get in touch or sign up straight away.
What is the difference between a decision tool and a scan?
A decision tool helps people choose, a scan helps them measure. A scan gives a score per component and personal advice, optionally as a report by email. Think of a leadership scan or a scan that shows how ready your business is for AI.
Why do these tools fall under AI?
We develop them with AI, which makes them faster and more affordable. And a scan can use AI to write personal advice based on the answers. Not every tool uses AI while it is being filled in. We choose that per goal.
Does the tool work with my CRM?
It can. With a connection, the answers end up with the lead in your CRM, so sales has the context for the first conversation.
Can a tool also run on our intranet?
Yes. An interactive overview or calendar works just as well for employees, for example to see which agreements or deadlines apply in a certain month. We place the tool where your target group uses it.
What does it cost to have a decision tool or scan built?
That depends on the number of questions, the outcomes and any connections. After the intake you receive a proposal with the costs, so you know where you stand in advance.
Ready to give visitors the right answer faster?
In a free consultation we discuss which choice or question on your website deserves a tool, and what it needs to deliver.
15 minutes, no obligation, with an honest look at your situation.