AI strategy and advice: where AI saves your business time and generates revenue
You want to do something with AI, but what does it deliver and where do you start? As an AI consultant for B2B companies, we map out where AI saves time and generates revenue, and we create a plan with priorities, a knowledge base and an AI guideline. That way AI implementation happens in steps you can measure.
Does this sound familiar?
Everyone experiments, nobody steers
Employees use ChatGPT or Copilot on their own initiative. There are no agreements about what is and is not allowed, and nobody knows what it delivers.
Too many options, no choice
A new tool appears every week. You see opportunities, but you do not know which application delivers results for your business first.
Knowledge sits in heads and folders
Product knowledge, quote texts and brand identity are scattered across people, folders and systems. An AI tool can do little with that as long as it is not organised.
What you get
You get an AI plan that fits your business goals, with a clear order and a foundation that every next AI solution builds on. No loose experiments, but a roadmap with priorities and measuring points.
- Inventory: where AI saves time or generates revenue in your processes
- An AI roadmap with priorities, a first application and measuring points
- A knowledge base with your commercial knowledge: product, sales, marketing, translations and brand identity
- An AI guideline for your team: what is allowed, what is not and with which data
- Advice on tools and costs, not tied to one supplier
- Guidance with the introduction of the first application
How we approach it
Introduction and goals
We discuss your business goals, your processes and what is already happening with AI. That way we know where to look.
Mapping opportunities
We go through your processes in marketing, sales and customer contact and assess per opportunity what it delivers and what it requires.
Plan, knowledge base and guideline
You get the AI roadmap with priorities. We set up the knowledge base and draw up the AI guideline for your team.
First application and measuring
The first application goes live, for example a chatbot or an automation. We measure whether the goal is achieved and adjust where needed.
Who is this for?
AI strategy and advice is for established B2B companies that want to use AI in a targeted way instead of loose experiments. You do not need your own IT department. You do need the will to make choices and to make time for it.
- B2B company with at least ten employees
- You want to know where AI saves time and generates revenue before you invest
- You want control over how your team uses AI
Part of the B2B Growth Engine
AI strategy belongs to the first phase of the B2B Growth Engine: a strong foundation with a clear direction. The AI plan connects to your marketing and sales goals, so that AI contributes to growth instead of becoming a separate project.
Related services
AI interactive tools
Decision tools and scans that guide visitors to the right answer and give you better enquiries.
AI agents
An agent that carries out a task from start to finish, with your knowledge and clear boundaries.
AI automation
Connecting systems and taking repetitive work off your hands, with AI where fixed rules are not enough.
Frequently asked questions about AI strategy and advice
What does an AI consultant do?
An AI consultant works with you to determine where AI delivers results in your business and how to introduce it. At Spijker en Co that means: mapping opportunities, a roadmap with priorities, a knowledge base with your own knowledge and an AI guideline for your team.
Why a knowledge base?
An AI tool only gives good answers if it knows your knowledge. The knowledge base holds your commercial knowledge in an organised way, separate from the tool. That way you use the same foundation for a chatbot, an agent or an automation, and you can switch tools when needed.
What information goes into the knowledge base?
Only commercial knowledge: product information, sales and marketing material, translations and brand identity. We leave HR, contracts and finance out of it.
What about security and privacy?
You get an AI guideline with agreements on which tools your team uses and which data may and may not be entered into them. You embed that guideline in your own information security, for example within ISO 27001. For legal advice we refer you to a specialist.
Does our team need to be able to work with AI itself?
You do not need to be a specialist. With the AI guideline your team knows how to use AI safely and usefully, and we guide the first application until it works. That way you build your own knowledge and ownership.
What does AI strategy and advice cost?
That depends on the size of your business and the number of processes we look at. After the introductory meeting you receive a proposal with the costs and the deliverables.
Ready to use AI in a targeted way?
In a free consultation we discuss where you stand with AI now and which first step delivers the most.
15 minutes, no obligation, with an honest look at your situation.