Marketing strategy and advice for B2B: first the course, then the campaign
As a marketing consultant for B2B companies, Spijker en Co helps you choose what your marketing focuses on. We don’t start with execution, but with insight. Every marketing programme begins with a clear picture of your target audience, your market and your growth potential. Only then do we decide which channels, messages and campaigns deliver the most.
Our strategy services
Digital Strategy Roadmap
Invest one half-day in clarity. In a workshop and a research phase we lay the foundation, and you get a concrete 12-month roadmap.
Strategic advice and consultation
A dedicated strategic sparring partner who looks at your numbers, priorities and budget at a fixed rhythm, and adjusts where needed.
Free consultation
A short conversation about your current marketing situation and where the biggest opportunities lie. 15 minutes, no obligation, with an honest look at your growth opportunities.
First the course, then the campaign
In a strategy session we map out your ideal customer, market position and competition. We determine where the biggest opportunities lie and which channels are most effective for your situation. You get a marketing plan with concrete goals, a channel strategy and a 90-day action plan.
Frequently asked questions about marketing strategy and advice
What does a marketing consultant do?
A consultant builds the system. A marketer runs it. A consultant diagnoses the current situation, builds the strategic framework and creates the roadmap. That way, the person who eventually does the work knows exactly what to do and why.
Which service fits my situation?
If you don’t have a clear strategy yet or are unsure where to start, choose the Digital Strategy Roadmap. If you have a plan but want a dedicated sparring partner who looks along and adjusts, choose strategic advice and consultation. Not sure yet? Book a free consultation.
What does a marketing strategy cost?
Our prices are on request. Ongoing strategic advice depends on the rhythm and the scope. After an initial introductory conversation, we quickly arrive at a proposal based on your goals and budget.
Should we have a strategy before we hire a marketer?
We recommend it. If you hire someone to execute before the system exists, they will improvise for the first few months. With a documented strategy and clear goals, a marketer can work in a focused way from day one.
Can you also execute the strategy afterwards?
Yes. We can take everything off your hands or work together with your internal team. In both cases it starts with a clear strategy and division of roles. The roadmap is yours: you can also execute it internally or with another party.
Ready to decide what your marketing focuses on?
In a short conversation we look together at your current marketing situation and discuss where the biggest opportunities lie. No sales pitch, but an honest analysis and concrete advice.
15 minutes, no obligation, with an honest look at your situation.