Content marketing for B2B: from blog to newsletter
As a content marketing agency for B2B, we create content that helps your target audience decide. From web copy and blogs to social posts, video and email campaigns. All content matches the phase your target audience is in, from awareness to decision.
Does this sound familiar?
You publish, but it doesn't deliver anything
You post updates and send newsletters, but it doesn't lead to more enquiries. Every action stands on its own instead of adding up to something bigger.
Content keeps falling by the wayside
Writing a blog, putting together a newsletter, a post for LinkedIn: it matters, but client work comes first. So it doesn't happen, or only at the last minute.
Your copy sounds like your competitors'
General copy about quality and service doesn't set you apart. Your customer wants to see that you understand their problem and have solved it before.
What you get
Based on the strategy we develop your key messages, content and campaign concepts. We write in your tone of voice, for the search terms your customers use, and with a fixed schedule, so that something happens structurally.
- Content plan: themes, formats and publication calendar
- Web copy for service, landing and overview pages
- Blogs and knowledge articles for search terms that match your offering
- Social media: posts for LinkedIn and other channels
- Video: short videos for your website and social media
- Email marketing: newsletters, automated flows, templates and segmentation
- Translation and localisation for your export markets
- Reusable content blocks, so you don't have to start from scratch every time
How we approach it
Strategy and message
We map out your target audience, their questions and your key messages. That way we know what you have to say that helps your customer move forward.
Content plan
We set themes, formats and a publication calendar, linked to the phases of the customer journey and to the search terms that match your offering.
Creating and publishing
We write the copy, make the videos and the design, and publish everything on your website, social media and in your email campaigns. We always present every text to you first.
Measuring and improving
We measure what is read, found and shared and what brings in enquiries, and adjust the plan accordingly.
Who is this for?
Content marketing is for B2B companies that want to be visible structurally with content that shows their expertise, without it all landing on their own shoulders.
- You want to publish structurally without it all coming down to you
- You want content that gets found and brings in enquiries
- You export and need content in more languages
Part of the B2B Growth Engine
SEO, AEO, content and campaigns belong to the third phase of the B2B Growth Engine: stronger digital performance. They pay off best on a solid foundation, with a clear strategy, a website that convinces and a CRM in which you can see which visitors become customers.
Related services
SEO
Outsource SEO at a fixed rhythm: research, technology, content and a monthly report.
AI visibility
Get found in ChatGPT, Gemini, Copilot and Google AI with GEO and AEO.
Online ads
Campaigns in Google Ads, on LinkedIn, Meta and TikTok, focused on leads and enquiries.
Frequently asked questions about content marketing
What does a content marketing agency do?
A content marketing agency comes up with, creates and distributes content that helps your target audience: web copy, blogs, social posts, video and email campaigns. The goal is not to publish as much as possible, but to build trust and get enquiries from the right customers.
Do you write in our tone of voice?
Yes. We start with an intake and, if you have one, your brand and tone of voice guide. If you don’t have one yet, we define your tone before we start writing. We always present every text to you first.
Can you also translate?
Yes. We translate and localise content for export markets, so the copy is not only correct, but also matches the language and the search terms in that country.
How much content do I need?
That depends on your goals and your market. Better less content that is good and gets found than a lot of content nobody reads. In the content plan we set out what is published each month.
What does content marketing cost?
That depends on the amount and type of content per month. After a short conversation you receive a proposal with the costs.
Do you want content that really helps your customer move forward?
In a free consultation we discuss your target audience, your current content and what a fixed content schedule can deliver for you.
15 minutes, no obligation, with an honest look at your situation.