Strategic marketing advice: a dedicated sparring partner at the table
Strategic marketing advice from Spijker en Co gives you a dedicated sparring partner for your marketing. At a fixed rhythm we join your management and team: we look at the numbers, make choices about priorities and budget, and adjust where needed. That keeps your marketing on course, even without a marketing manager in-house.
Does this sound familiar?
Nobody guards the course of your marketing
A lot is happening: posts, campaigns, a new website. But nobody checks whether it all contributes to your goals. Every action stands on its own instead of adding up to something bigger.
Your marketer works hard, but improvises
A marketer performs best when the direction is clear and the systems are in place. Without strategy and systems, their struggle is a symptom of a missing foundation.
Budget decisions feel like gambling
More LinkedIn or more Google? A new website first, or content first? Without someone looking along with overview and experience, you make those decisions on gut feeling.
What you get
You get a strategic advisor who knows your business and thinks along structurally. Not one-off advice, but ongoing strategy reviews and management support that help you prioritise, plan and invest with clarity.
- Strategy meetings at a fixed rhythm with management and team
- Review of results and KPIs: what works and what doesn't
- Priorities and budget choices for the coming period
- Adjusting the roadmap and the marketing plan
- Sparring about positioning, offering and new opportunities
- Briefing and guiding your own marketer or external partners
How we approach it
Introduction and baseline
We get to know your business, your goals and your current marketing, and look at what is already in place: strategy, numbers, team and partners.
Strategy and roadmap
If there is no clear strategy yet, we start with the Digital Strategy Roadmap. If a plan already exists, we make it concrete with goals and KPIs.
A fixed rhythm of meetings
We agree on a fixed rhythm, for example monthly. In each meeting we look at the results, discuss what works and what doesn’t, and make the choices for the coming period.
Adjusting and building
We adjust where needed and work towards a team that can run the marketing itself, with us as a sparring partner in the background.
Who is this for?
Strategic marketing advice is for B2B companies that take marketing seriously but have no marketing manager or marketing director in-house, or that want to strengthen their own team strategically.
- You have a marketer or team that needs direction
- You have no marketing manager, but you do have growth ambitions
- You want a dedicated sparring partner instead of one-off advice
Part of the B2B Growth Engine
Strategic advice belongs to the third phase of the B2B Growth Engine: confident decision-making. Ongoing strategy reviews and management support help you prioritise, plan and invest with clarity. That way we stay an involved partner, even once the system is in place.
Related services
Digital Strategy Roadmap
In one workshop and a research phase to a concrete 12-month roadmap for your digital marketing.
The B2B Growth Engine
Our approach in three phases: from loose marketing actions to a predictable system.
Content marketing
Web copy, blogs, social, video and email campaigns that help your customer decide.
Frequently asked questions about strategic marketing advice
What does a marketing advisor do?
A consultant builds the system. A marketer runs it. A strategic advisor diagnoses the situation, helps make the difficult choices about positioning, target audience and budget, and makes sure the team doing the work knows exactly what to do and why.
Do I need a consultant or a marketer?
If the answer to the question of what your marketing is missing is “we don’t know what marketing should focus on”, you need a consultant. If the answer is “we know exactly what needs to happen, but nobody has time to do it”, you need a marketer.
Is this the same as a fractional CMO?
It is similar: you get strategic marketing expertise at the management table, without hiring someone full-time. How often we join and what exactly we do is tailored to your situation.
Can you work together with our own marketer?
Yes. We can take everything off your hands or work together with your internal team. If you already work with a marketer, we support them with a documented strategy, clear goals and a fixed place to spar.
What does strategic marketing advice cost?
That depends on the rhythm and the scope. After a short conversation you receive a proposal with the costs.
Would you like a dedicated sparring partner for your marketing?
In a free consultation we discuss where your marketing stands now and whether strategic advice is the logical next step.
15 minutes, no obligation, with an honest look at your situation.