Digital marketing strategy in one workshop: the Digital Strategy Roadmap
Invest one half-day in clarity and save yourself months of trial and error. In our Digital Strategy Workshop we lay the foundation together for a digital approach that genuinely contributes to your business goals. No assumptions, but a well-founded roadmap.
Does this sound familiar?
You invest in marketing, but it delivers too little
You have a website, you're active on social media and you may be running campaigns. But it feels like gambling. You don't know which actions actually contribute to your revenue and which ones you can stop. Without a strategy you keep investing on gut feeling instead of on data and direction.
You want a new website, but don't know where to start
You know your website needs renewing, but you don't have a clear picture of what that website should actually do. Which pages do you need? What should the structure look like? Which content convinces your target audience? Without those answers you run the risk of having a beautiful website built that doesn't work.
You have worked with an agency before and were disappointed
The previous agency started building straight away without asking the right questions. The result: a website or campaign that looked good but didn't fit your target audience or your business goals. You are now looking for a partner that first understands what you need before anything is built.
What you get
The Digital Strategy Workshop doesn’t deliver a thick report that disappears into a drawer. You get a concrete, actionable roadmap for your digital marketing strategy that you can use straight away, whether you continue with us or not.
- A strategic workshop of two to three hours with the key people in your organisation
- Website and search analysis: your visibility in Google and in AI search engines
- Competitor research: positioning, keywords and opportunities they leave untouched
- Information architecture and site structure
- Customer profiles and target audience analysis
- 12-month Digital Strategy Roadmap: which actions, in which order, with which expected result
How we approach it
Intake and preparation
We start with a short intake conversation in which we map out your business, your goals and your current situation. Based on that, we prepare the workshop so that we get the most out of the session itself. Beforehand we collect access to your analytics, Search Console and other relevant data.
The workshop itself
In a session of two to three hours we work with you and the right people from your organisation. We ask the questions that matter, challenge assumptions and map out together what your digital approach needs. Direct, substantive and to the point.
Research and roadmap
After the workshop we get to work with our own team. We carry out the analyses, process all insights and develop your personal 12-month Digital Strategy Roadmap. We present it in a follow-up session in which we explain everything and answer your questions.
The roadmap is yours
The Digital Strategy Roadmap that comes out of the workshop is entirely your property. You can execute it internally, hand it to another agency or continue with us. No lock-in, no obligations.
Who is this for?
Most companies start with a website or campaign without first asking the right questions. Who is your ideal customer? Where does that customer look for answers? What exactly should your website do to turn visitors into customers? The Digital Strategy Workshop is designed to answer those questions in one structured session.
- You invest in marketing, but it delivers too little
- You want a new website, but don't know where to start
- Your company has grown, but your online presence hasn't
Part of the B2B Growth Engine
The Digital Strategy Roadmap is the first step in the B2B Growth Engine: strategic direction. You get a clear, actionable marketing strategy that aligns brand, marketing, sales and business goals. That way you know exactly what to focus on and what to stop doing.
Related services
Strategic advice and consultation
A dedicated strategic sparring partner who looks along, prioritises and adjusts.
Website audit
An objective look at your current site: message, visitor journey, trust and technology.
SEO audit
Find out why your website isn't being found: keywords, competitors, technology and content.
Frequently asked questions about the Digital Strategy Workshop
What does the Digital Strategy Workshop cost?
The exact investment depends on the size of your organisation and the complexity of your market. In a short consultation we can estimate what suits your situation. Do you continue with us for the implementation after the workshop? Then we offset the workshop costs against the follow-up programme.
How much time does the workshop take?
The workshop itself takes two to three hours. In addition, there is a short intake conversation beforehand (about 30 minutes) and a presentation session afterwards in which we explain the roadmap (about 45 minutes). Including preparation on your side, you spend about four to five hours in total.
Who should attend the workshop?
Ideally the board or management attend, together with the people responsible for marketing and sales. The more perspectives at the table, the more complete the picture we can form. We recommend a group of three to six people.
What if I want another agency to execute the roadmap?
That’s possible. The roadmap is your property and contains enough detail to serve as a briefing for any agency or freelancer. Many clients also use the roadmap to compare quotes from several parties based on the same plan.
How long does it take before I receive the roadmap?
After the workshop we need on average two to three weeks for the research and for working out the roadmap. We discuss the exact lead time at the intake, so you know where you stand.
Is the workshop also suitable for companies that already have a website?
Certainly. The workshop is especially valuable if you already have a website but feel it doesn’t deliver enough. We analyse what you have, identify what can be improved and translate that into concrete improvement steps. Sometimes a completely new design is needed, sometimes targeted optimisations are much more effective.
What if I'm not satisfied with the roadmap?
Then you get your money back. We believe in the quality of our way of working, but we understand that it is an investment. Our money-back guarantee makes that step as easy as possible.
Stop gambling with your marketing budget
In a short consultation with no obligation, we discuss whether the Digital Strategy Workshop fits your situation and answer all your questions. 15 minutes, without obligations.
15 minutes, no obligation, with an honest look at your situation.