SEO audit: find out why your website isn't being found
An SEO analysis shows why your website isn’t being found for the search terms that matter. In an SEO audit we examine your keywords, your competitors, the technology and your content, and also how AI search engines see your business. You get a plan with points for improvement in order of impact.
Does this sound familiar?
You don't know why you aren't being found
Your website is online, but traffic from Google lags behind. Is it the technology, the copy, the competition or the search terms? Without analysis, every improvement is a guess.
Your traffic has dropped and nobody knows why
A new website, a move to different URLs or a Google update, and suddenly fewer visitors come in. Dead links and wrong redirects are invisible, but they do cost you rankings.
You invest in content without knowing whether it works
Blogs are being written, but nobody knows which search terms they rank for or whether they compete with each other. That way time and budget go to content that isn't found.
What you get
An SEO audit gives you a complete picture of your findability. Not a list of a hundred technical warnings from a tool, but an analysis of what is really holding back your rankings and enquiries, with a judgement on what needs to come first.
- Keyword research: what your customers search for, and how often
- Competitor analysis: who ranks above you and why
- Technical SEO: indexing, speed, Core Web Vitals, structure and redirects
- Content: which pages rank, which compete with each other and what is missing
- LLM audit: how AI search engines such as ChatGPT and Gemini see your business
- A report with points for improvement in order of impact and a main keyword per page
How we approach it
Intake
We discuss your goals, your offering and your target audience. That way we assess your findability on the search terms that bring in customers, not on search terms that only bring traffic.
Research and data
We collect data from Google Search Console, your web analytics and external SEO tools, and research your keywords and competitors.
Analysis
We go through the technology, the structure and the content of your website, and look at how AI search engines describe your business.
Report and discussion
You receive the findings with points for improvement in order of impact. We discuss them and agree who picks up what.
Who is this for?
An SEO audit is for B2B companies that want to know where they stand in Google and in AI, before they invest in SEO, content or a new website.
- Your website gets little traffic from Google
- Your traffic has dropped after a new website or a migration
- You want to know where you stand before you outsource SEO
Part of the B2B Growth Engine
An SEO audit is often the starting point for stronger digital performance in the B2B Growth Engine. It shows where your findability is holding back growth, so the plan starts with what delivers the most.
Related services
SEO
Outsource SEO at a fixed rhythm: research, technology, content and a monthly report.
AI visibility
Get found in ChatGPT, Gemini, Copilot and Google AI with GEO and AEO.
Website audit
An objective look at your current site: message, visitor journey, trust and technology.
Frequently asked questions about an SEO audit
What is the difference between an SEO audit and a website audit?
An SEO audit looks at your findability: search terms, rankings, technology and content, in Google and in AI. A website audit looks at how well your site communicates your positioning, builds trust and turns visitors into conversations. They complement each other.
What is the difference between an SEO scan and an SEO audit?
An SEO scan is usually an automatic check with a tool. It finds technical warnings, but says little about search terms, competitors and priorities. An SEO audit or SEO analysis combines that data with research and a judgement: what needs to come first, and what will it deliver.
What access do you need?
Preferably read access to Google Search Console and your web analytics. That shows us which searches you currently appear for and where visitors drop off. It can be done without that access, but then we work with estimates from external tools.
What happens after the SEO audit?
You decide yourself what you do with the points for improvement. You can pick them up internally, or we carry them out in an SEO package.
What does an SEO audit cost?
That depends on the size of your website and your market. After a short conversation you receive a proposal with the costs.
Do you want to know why your website isn't being found?
In a free consultation we look at your current findability and whether an SEO audit is the logical first step.
15 minutes, no obligation, with an honest look at your situation.