AI for B2B companies: from strategy to a working solution
AI for businesses only works when it connects to your own knowledge, processes and goals. Spijker en Co helps established B2B companies decide where AI saves time and generates revenue, and then builds the solutions that deliver on that: from decision tool and chatbot to AI agent and automation.
Our AI services
AI strategy and advice
A clear plan for AI in your business, with priorities, a knowledge base and an AI guideline. That way you know which application comes first and what it needs to deliver.
AI interactive tools
Decision tools, scans and interactive overviews on your website. Visitors get a personal answer in a few clicks, and you get a better enquiry.
AI agents
An AI agent that carries out tasks independently, such as assessing enquiries or preparing quotes. It works with your knowledge and within clear boundaries.
AI chatbots and voice assistants
A chatbot or voice assistant that answers customer questions with your product knowledge, also outside office hours. What it does not know, it passes on to your team.
AI automation
Repetitive work taken off your hands, such as transferring data, translating texts or following up leads. Your team keeps time for work that needs attention.
Every AI solution starts with your own knowledge
An AI tool is only as good as the knowledge it runs on. That is why we first set up a knowledge base with your commercial knowledge: products, sales, marketing, translations and brand identity. That knowledge base is separate from the AI tool, so you are not tied to one supplier and every next application builds on the same foundation.
We leave HR, contracts and finance out of it. You get an AI guideline for your team, which you embed in your own information security, for example within ISO 27001.
Frequently asked questions about AI for businesses
What can AI actually do for a B2B company?
AI takes over work that is time-consuming and always the same, and helps customers get to the right answer faster. Think of a decision tool that guides visitors to the right product, a chatbot that answers product questions, an agent that prepares enquiries or an automation that transfers data between systems. Which application delivers the most differs per company. We determine that in the strategy phase.
Where do I start if I am not doing anything with AI yet?
Start with a plan, not with a tool. In AI strategy and advice we map out where AI saves time or generates revenue, what knowledge is needed for that and which step comes first. Then you choose one application, put it live and measure whether the goal is achieved.
Can I combine services?
Yes, and that often makes sense. The knowledge base we set up during the strategy phase is reused for a chatbot, an agent or an automation. That way you keep building step by step on the same foundation.
What does AI cost for my business?
That depends on the application and the scope. After an introductory meeting you receive a proposal with the costs and what you get in return, so you know where you stand in advance.
Why AI from a marketing agency?
Because most AI applications for B2B companies revolve around customers: being found, answering questions, following up enquiries and creating content. We know those processes from marketing and sales, and connect AI to your website, your CRM and the B2B Growth Engine.
Which AI application delivers the most for you?
In a free consultation we look at your business, your processes and your goals, and discuss where AI delivers results first.
15 minutes, no obligation, with an honest look at your situation.