// Marketing
Marketing that doesn't shout, but convinces everywhere
Spijker en Co builds marketing systems that consistently generate new customers. From strategy and content to campaigns, SEO, and AI discoverability. No isolated actions, but a cohesive plan that works. On Google, in ChatGPT, and on every platform where your customers search.
// Why marketing
Marketing is not a channel. It's the system that drives your growth.
Most companies start marketing with a channel. A LinkedIn page, a Google Ads campaign, a newsletter. But without strategy, these remain isolated actions without coherence. Meanwhile, the way customers find information is shifting: increasingly through AI tools like ChatGPT, Copilot, and Gemini. Great marketing starts with the question of who you want to reach, what message resonates, and how you become visible where decisions are made — both in search engines and in AI.
// Recognition
Does this sound familiar?
You're doing marketing, but it yields little results
You post updates, send newsletters, and have a website. But it doesn't lead to more inquiries or better leads. There's no coherence or direction, so every action stands on its own instead of contributing to a bigger picture.
You're dependent on your network and existing customers
Most assignments come through referrals or returning customers. That feels comfortable, but it makes you vulnerable. When the network dries up, revenue dries up. You have no predictable way to attract new customers.
You're invisible in AI search engines
More and more decision-makers use ChatGPT, Copilot, or Gemini to find and compare suppliers. If your company doesn't appear in those answers, you're missing a growing channel that your competitors may already be using.
You don't know where to start or what to prioritize
SEO, AEO, LinkedIn, Google Ads, content marketing, email marketing. The possibilities are endless. You need someone who helps you make the right choices and build a plan that actually works for your situation.
// Our approach
How we approach marketing
We don’t start with execution, but with insight. Every marketing engagement begins with a clear picture of your target audience, your market, and your growth potential. Only then do we determine which channels, messages, and campaigns will deliver the most results.
01
Marketing strategy
First the direction, then the campaign
In a strategic session, we map out your ideal customer, market position, and competition. We identify where the biggest opportunities lie and which channels are most effective for your situation. The result: a 90-day action plan with clear priorities.
02
Content and messaging
Stories that resonate with your audience
Based on the strategy, we develop your core messages, content, and campaign concepts. From website copy and LinkedIn posts to whitepapers and email flows. Everything in one tone of voice, tailored to your audience and distinctive in your market.
03
Channels, SEO, and AI discoverability
Visibility where your audience searches — on Google and in AI
We set up the channels that fit your market and budget. LinkedIn organic and paid, Google Ads, SEO, email marketing, and AEO/GEO for visibility in AI search engines. Every channel is connected to a clear goal and measurable KPIs.
04
Measuring and optimizing
What works, we do more of. What doesn't, we stop.
Marketing is not a one-time action. We continuously measure what works and what doesn’t, adjust based on data, and optimize campaigns and content. You receive monthly reports with clear conclusions and recommendations. So every euro you invest performs better than the last.
// Deliverables
What a marketing engagement delivers
Marketing strategy
Target audience analysis, channel strategy, and 90-day action plan
Content plan
Themes, formats, and publication calendar
SEO foundation
Keyword research, on-page optimization, and content briefs
AEO/GEO strategy
Discoverability in ChatGPT, Copilot, Gemini, and other AI search engines
LinkedIn strategy
Organic and paid content planning
Campaign setup
Google Ads and/or LinkedIn Ads with targeting and budget allocation
Email marketing
Automated flows, templates, and segmentation
Monthly reporting
Results, insights, and optimization recommendations
// Consultation
Want to know what marketing can concretely deliver for your business?
In a short conversation, we look together at your current marketing situation and discuss where the biggest opportunities lie. No sales pitch, but an honest analysis and concrete advice.
15 minutes, no obligation, with an honest look at your growth opportunities.
// Target audience
Marketing for companies that want to grow predictably
Our marketing engagements are designed for companies that are past the point of “we should do something with marketing.” You know that growth requires a structural approach, but you need a partner who thinks along strategically and executes practically.
Companies looking to scale
You deliver great work and have a stable customer base, but growth is stagnating. You want a marketing engine that consistently generates new leads and customers — independent of your personal network.
Companies with a new offering
You're launching a new product, a new service, or entering a new market. You need a go-to-market strategy that reaches the right people and makes your offering stand out.
Companies looking to professionalize their marketing
You're already doing marketing, but it's ad hoc and disjointed. You want a strategic foundation, clear priorities, and a partner who takes ownership of execution.
// Portfolio
Results we have delivered
From complete marketing systems to targeted campaigns and content strategies. Here is a selection of projects where marketing made the difference.
// FAQ
Frequently asked questions about marketing
That depends on the approach. Paid campaigns (Google Ads, LinkedIn Ads) generate the first leads within weeks. Organic marketing (SEO, content, email) builds more slowly but delivers more stable results in the long run. During the strategy phase, we discuss which mix works fastest for your situation.
A strategy engagement with a 90-day plan starts from €3,500. Ongoing marketing with content, campaigns, and optimization depends on the scope and channels. In a no-obligation conversation, we provide a realistic estimate based on your goals and budget.
AEO stands for Answer Engine Optimization, GEO for Generative Engine Optimization. More and more people use AI tools like ChatGPT, Copilot, and Gemini instead of Google to find answers and compare suppliers. AEO/GEO ensures your company appears in those AI-generated answers. This is a new but rapidly growing channel that most competitors are not yet utilizing.
That helps, but it’s not always necessary. A strong brand identity makes marketing more effective, but you can also start with a clear message and positioning. We advise you honestly on what’s needed and what can wait.
Yes. We can fully manage everything or collaborate with your internal team. In both cases, it starts with a strategy assessment to determine what’s working, what’s not, and where the biggest opportunities lie.
We work with transparent monthly budgets, split into service costs and media budget. This way you always know exactly what you’re paying for and what results it delivers. No hidden costs, no surprises.
We believe in honesty over revenue. If a channel doesn’t deliver what we expect, we tell you openly. We adjust the strategy, shift budgets, or stop what doesn’t work. You’re never locked into a plan that doesn’t deliver results.
// Get started
Ready to make marketing work for your business?
Whether you want to start with a strategy, improve your current marketing, or fully outsource it — it starts with a conversation. Together we determine what’s realistic, what delivers results, and how we can help you grow.
15 minutes, no obligation, with an honest look at your growth opportunities.