B2B branding: a brand that works starts with a foundation that is right
As a B2B branding agency, Spijker en Co develops brand identities that build trust with your target audience and give direction to everything you communicate. From strategy and positioning to visual identity and brand guidelines.
Our branding services
Positioning and brand strategy
Your target audience, competition, positioning and brand values mapped out. With a clear core message and tone of voice as the foundation for all your communication.
Brand identity and logo
A visual identity that makes your brand recognisable and distinctive: logo, colour palette, typography, image style and brand guidelines.
Marketing materials
Your new brand on your most important touchpoints: presentation and quotation templates, brochures, social media and email signatures.
From guideline to reality
A brand only works when it tells the same story everywhere. If you wish, we apply the new brand straight away to your most important touchpoints: website, presentation templates, quotation templates, social media and email signatures. We also design brochures and other marketing materials in your brand identity, so your team can keep using them themselves.
Frequently asked questions about branding
Where do I start: positioning or brand identity?
With the positioning. The brand strategy determines what your brand says and to whom; the brand identity makes that visible. If your positioning is already sharp, we can move straight on to the brand identity. In the consultation we look at what your situation requires.
How long does a branding project take?
A complete brand project takes 6 to 10 weeks on average, depending on the scope and the number of feedback rounds. A project with only strategy and visual identity can be done in 4 to 6 weeks. We agree the planning with you in advance.
What does a branding project cost?
Our prices are on request, because the investment depends on the scope. After an initial introductory conversation, we quickly arrive at a proposal based on your situation.
Can I also order just one part, for example only a logo?
Yes, that is possible. But we recommend always starting with a short strategic phase, so that the logo is based on a well-considered positioning. A logo without strategy is a picture. A logo with strategy is a brand foundation.
We already have a brand identity. Can you improve it?
Certainly. We assess what is good, what no longer works and what is missing. Sometimes a complete repositioning is needed, sometimes a visual refresh is enough. In the consultation we discuss what makes the most sense for your situation.
Do you only work for B2B companies?
Our focus is on SMEs, with a specialisation in B2B. But we also work with B2C companies that need a professional, strategic approach to their brand. What matters to us are companies that want to build seriously, regardless of the sector.
What if we want to change something after the project?
After delivery you own all files and guidelines. We support small adjustments and questions free of charge in the first month after delivery. After that you can come to us for individual adjustments or an ongoing collaboration.
Ready to take your brand to the next level?
Whether you want to reposition, professionalise or build from scratch: it starts with a good conversation. Together we look at your current situation and discuss what the logical next step is.
15 minutes, no obligation, with an honest look at your situation.